This new information is used when you do a Google Base export inside Marketeer and the Google fields can also be imported using Import Wizard.
This additional information is entered inside ShopFactory either by going into the Product Properties and selecting "Google specific information" from the More dialog or by right clicking on a product in list view and selecting "Enter Google specific information" in the pop up menu.
If you use the dialog to enter the information, the product type and category will also be in the correct format according to the link above.
The available fields are as follows;
|Product category||Clothing & Accessories > Clothing > Dresses|
|Product Type||As above more than one type can be defined.|
|Condition||One of 'new', 'used' or 'refurbished'|
|Gender||One of 'Male', 'Female' or 'Unisex'|
|Age group||'Adult' or 'Kids'|
|Color||Black for example or for multiple values, separated by '/'|
|Size||The size of the item, see this article for more information.|
Note that the gender, age group and color and size only needs to be entered for clothing items e.g. when the product category is set to 'Clothing & Accessories' or one of its sub categories. For more information about what information and in what syntax, see the link above from Google.
The product feed information added to a product can easily be copied to other existing products using the Product Template functionality.